MARKET SURVEYS

MARKET SURVEYS

ISS-AFRICA KENYA market surveys mainly focus on research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. We study various customer capabilities such as investment attributes and buying potential. We design market surveys as tools to directly collect feedback from specific grouping understand their characteristics, expectations, and requirements.

Marketers may develop new and exciting strategies for upcoming products/services but there can be no assurance about the success of these strategies. For these to be successful, marketers should determine the category and features of products/services that the target audiences will readily accept. By doing so, the success of a new avenue can be assured.

Most marketing managers depend on our market surveys to collect information that would catalyze the process. Also, the feedback received from these surveys contribute in product marketing

Our market surveys collect data about a target market such as pricing trends, customer requirements, competitor analysis, and other such details.

Purpose of Market Survey

  • Gain critical customer feedback: The main purpose of the market survey is to offer marketing and business managers a platform to obtain critical information about their consumers so that existing customers can be retained and new ones can be got onboard.
  • Understand customer inclination towards purchasing products: Details such as whether the customers will spend a certain amount of money for their products/services, inclination levels among customers about upcoming features or products, what are their thoughts about the competitor products etc.
  • Enhance existing products and services: A market survey can also be implemented with the purpose of improving existing products, analyze customer satisfaction levels along with getting data about their perception of the market and build a buyer persona using information from existing clientele database.
  • Make well-informed business decisions: Data gathered using market surveys is instrumental in making major changes in the business which reduces the degree of risks involved in taking important business decisions.