MEDIA MONITORING AND MEDIA RELATIONS

The Media Monitoring department's mandate includes monitoring coverage of various issues for both electronic and print media. Insight Media Monitoring (Memo) is a media monitoring package developed by Insight borrowing from other expert's company's experiences and tailoring it to meet local needs. Memo is done impartially, skillfully and is based on a credible methodology and works on the assumption that a carefully monitored media provides a sound and indeed crucial feedback that allows organizations not only to get information but also to evaluate themselves

Insight enjoys excellent relations with media managers, which makes it easy to place newsworthy information for coverage. Insight prepares news articles and features on behalf of clients for placement in the media. Such coverage helps build the image and credibility of our clients.